Google Ads CPC CTR benchmarks South Africa typically sit between R8 and R45 average cost per click and 3% to 9% click-through rate on the search network, depending on industry, match type, and Quality Score. For the broader fundamentals, see our complete Google Ads guide for South Africa — this post covers the benchmark numbers … Read more
Cost per click in South Africa is the amount you pay each time someone clicks on your Google Ads advertisement — and for most South African businesses, it ranges from R5 to R80 per click depending on your industry, keyword competition, and how well your campaigns are optimised. If your Google Ads campaigns are generating … Read more
Most SA businesses running Google Ads have campaigns — but they do not have a Google Ads strategy. The difference is the reason some businesses generate leads at R200 each while competitors in the same industry pay R800 for the same quality lead from the same platform. A campaign is what you build inside Google … Read more
How Google Ads works in South Africa is straightforward — you bid on keywords your customers are searching for, Google runs an instant auction every time someone searches, and your ad appears at the top of the results if your bid and ad quality beat the competition. You only pay when someone actually clicks. Understanding … Read more