Google Ads CPC CTR benchmarks South Africa typically sit between R8 and R45 average cost per click and 3% to 9% click-through rate on the search network, depending on industry, match type, and Quality Score. For the broader fundamentals, see our complete Google Ads guide for South Africa — this post covers the benchmark numbers … Read more
Cost per click in South Africa is the amount you pay each time someone clicks on your Google Ads advertisement — and for most South African businesses, it ranges from R5 to R80 per click depending on your industry, keyword competition, and how well your campaigns are optimised. If your Google Ads campaigns are generating … Read more
Return on ad spend for SA businesses — ROAS — is the rand revenue generated for every rand spent on advertising, and the most important metric for determining whether a paid campaign is profitable or wasteful. Most South African businesses running Google Ads do not track ROAS correctly. This guide explains what return on ad … Read more
Google Ads benchmarks in South Africa for 2026 show average CPC of R8–R45 by industry, click-through rates of 3–7% for well-structured campaigns, and conversion rates of 2–5% for landing pages aligned to search intent. Most South African businesses running Google Ads pay above these benchmarks without achieving comparable conversion rates. This guide covers the Google … Read more
South African businesses choosing between LinkedIn Ads vs Google Ads South Africa are making a decision that has a clear answer based on one question: are you trying to reach SA professionals by who they are, or SA buyers by what they are actively searching for? LinkedIn Ads targets SA audiences by job title, company, … Read more
Google Ads for small business South Africa is one of the fastest ways to generate qualified leads — SA businesses that set up Google Search campaigns correctly can be receiving enquiries from SA prospects within 48–72 hours of going live. The challenge is that most SA small businesses either avoid Google Ads because they think … Read more
Google Ads remarketing South Africa is the practice of showing targeted ads to SA users who have already visited your website, viewed specific pages, or taken a defined action — and it consistently delivers the lowest cost per lead of any Google Ads campaign type for South African businesses. Most SA visitors do not convert … Read more
Most South African businesses that try to run Google Ads in South Africa themselves waste their first R5,000–R15,000 making the same five structural mistakes — wrong campaign objective, broad match keywords burning budget on irrelevant searches, no conversion tracking, homepage as the landing page, and no negative keyword list. None of these are complicated problems. … Read more
Google Ads Quality Score South Africa is the single number that determines whether you pay more or less than your SA competitors for the exact same ad position — and most SA businesses running Google Ads have never looked at it. Quality Score is Google’s 1–10 rating of how relevant your ad, keyword, and landing … Read more
Most SA businesses running Google Ads have campaigns — but they do not have a Google Ads strategy. The difference is the reason some businesses generate leads at R200 each while competitors in the same industry pay R800 for the same quality lead from the same platform. A campaign is what you build inside Google … Read more