WhatsApp Business API: The Complete Guide to Scale (2026 Guide)
The WhatsApp Business API is Meta’s enterprise messaging interface that lets South African businesses send and receive WhatsApp messages programmatically at scale — through automation, chatbots, multi-agent inboxes, and CRM integration — rather than tapping replies into a phone. It is fundamentally different from the free WhatsApp Business app, and confusion between the two costs … Read more